Start with Why: Review and Key Takeaways
by Simon Sinek
In "Start with Why," Simon Sinek explores how great leaders and organizations inspire action by communicating their fundamental purpose first, arguing that people are drawn to companies and movements that articulate a compelling "why" rather than simply describing what they do. Through compelling examples from businesses like Apple and social movements led by figures such as Martin Luther King Jr., Sinek introduces the Golden Circle framework, which demonstrates how starting with purpose creates deeper loyalty, drives innovation, and sustains long-term success by connecting with people's core values and beliefs.