Engineering great products requires more than technical skill—it demands disciplined execution. These six standards establish how product development teams operate to consistently deliver value.
The Foundation of Execution Excellence
I’ve seen technically brilliant teams fail to ship, and modest teams consistently deliver exceptional results. The difference is almost always execution discipline. These standards encode the practices that separate high-performing product teams from the rest.
Balancing Speed and Quality
There’s a persistent myth that you must choose between moving fast and maintaining quality. The reality is that sustainable speed requires quality. Technical debt compounds. Shortcuts create more work. Teams that commit to quality actually move faster over time.
The key is making quality decisions explicit. When you consciously choose to take on technical debt for speed, you’re making a strategic choice. When you accidentally accumulate debt through carelessness, you’re building on a crumbling foundation.
The Power of Incremental Delivery
Large projects fail more often than small ones. By delivering in increments, you reduce risk, get faster feedback, and maintain momentum. Each increment is a chance to learn and adapt.
Clear dates create accountability. Incremental delivery creates flexibility. Together, they enable teams to commit confidently and deliver consistently.